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BrandZ report ranks most valuable global brands
Date: 21/04/2008
According to this year's BrandZ Top 100 Ranking, produced by WPP Group's Millward Brown, Google is the world's most valuable brand, worth an estimated $86.1 billion (up from £66.4 billion in 2007). As was the case last year, the Mountain View-based search company was followed in the rankings by General Electric (valued at $71.4 billion, compared with $61.9 billion in 2007) and Microsoft (valued at $70.8 billion, up some $15 billion on its 2007 total).
The overall value of the BrandZ Top 100 - which is based on a combination of financial data and projections and the views of over 650,000 consumers and category professionals from around the world - also increased by 21% from $1.6 trillion last year to $1.94 trillion in 2008.
While the BRIC economies - Brazil, Russia, India and China - remain a key source of value growth, this is increasingly attributable to domestic brands rather being a result of international operations making inroads in these markets. As such, China now has four entries in the Top 100 - China Mobile, Bank of China, China Construction Bank and ICBC - while Russian mobile phone operator MTS also makes the list, the first brand from the country to do so.
Source: Millward Brown BrandZ
Download the full BrandZ highlight report below.
WFA collates data on global ad spend and media trends to help members understand market conditions and communications investment around the world. For more information please contact [email protected]
Documents:
BrandZ 2008 Report Highlights.pdf
