WFA Asia-Pacific Media & Marketing Network meets for first time (05/02/2010)
Buzz and brand metrics key to social media, WFA finds (04/02/2010)
WHO Executive Board adopts food marketing recommendations (01/02/2010)
Taiwan plans food and alcohol ad restrictions (01/02/2010)
Edelman survey shows lack of consumer trust in advertising (29/01/2010)
Contagious: "Public Relations 2.0, or how to use social media effectively"
Date: 27/01/2010
This article by Contagious Magazine looks at some success stories of major global brands leveraging social networks and the impact this is having on their approach to PR and the broader communications platforms they use with consumers.
WFA members can login to download the full .pdf below.
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WFA has partnered with Contagious to deliver members with insights on the digital world. Contagious is an intelligence resource for the global marketing community focusing on non-traditional media, unconventional brand communication ideas and emerging technologies.
If you are interested in learning more about how Contagious can help you and your team, please contact Robert Dreblow.
Documents:
PR2.0.pdf
