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Australia: Restauranteurs release new marketing code to children
Date: 25/06/2009
On 25 June, a coalition of food companies signed the "Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children", a self regulatory code to guide companies' marketing practices to children.
The code will complement the self regulatory code for advertising aimed at children released by the Australian Association of National Advertisers (AANA) in April 2009 (WFA's member in Australia) and is released as the federal government's Preventative Health Taskforce is due to release a report that could go further and recommend bans on junk food advertising in popular children's and family television programmes.
The new code, which will come into effect on 1 August 2009, contains provisions related to (amongst others):
- Advertising and marketing messaging representing a healthy lifestyle
- Restriction of paid-for commercial placements within editorial content directed primarily to children
- Restriction of product-related communications in Australian schools, except where specifically requested by, or agreed with, the school administration.
Click below to download a list of the main provisions.
For more information please contact Will Gilroy: [email protected]
Documents:
Australia - Food industry releases new marketing code to children 25-06-09.pdf
