Spanish ban on advertising on public TV (10/08/2009)
WFA research shows insight into global audience measurement (31/07/2009)
Contagious: "The rise of own brands" (31/07/2009)
Bing to power Yahoo! as part of global search deal (31/07/2009)
BRICs well-placed for economic recovery (28/07/2009)
Contagious: "Blyk - birth of a brand"
Date: 29/05/2009
Blyk describes itself as "A mobile network paid for by advertising". It is squarely targeted at the 16-24yr old market, and upon its launch was operated by invitation only. A sense of the user owning the brand is essential to Blyk's thinking. The team there call this principle 'Open Marketing'. In open marketing brands don't buy time to get consumers' attention: brands and consumers create time together.
This article by Contagious Magazine looks at the launch of the brand and what factors have made its concept stand out in the telecommunications marketplace.
WFA members can login to download the full .pdf below.
_______________________________________
WFA has partnered with Contagious to deliver members with insights on the digital world. Contagious is an intelligence resource for the global marketing community focusing on non-traditional media, unconventional brand communication ideas and emerging technologies.
If you are interested in learning more about how Contagious can help you and your team, please contact Robert Dreblow.
Documents:
Blyk_Birth_of_a_brand.pdf
