Spanish ban on advertising on public TV (10/08/2009)
WFA research shows insight into global audience measurement (31/07/2009)
Contagious: "The rise of own brands" (31/07/2009)
Bing to power Yahoo! as part of global search deal (31/07/2009)
BRICs well-placed for economic recovery (28/07/2009)
Contagious: Search / Play per click - SEO as part of an integrated marketing communications strategy
Date: 31/03/2009
Having played the role of an extra for the last decade, search marketing is inching towards centre-stage, underpinning all other media in a campaign. What's more, advertisers are starting to realise is creative potential too, using search as a gateway to rich branded content.
When planned well, pay-per-click search can be unbelievably effective, so who can blame advertisers for being drawn to it, particularly in these cash-strapped times? What's more, the love affair between brands and search will continue to blossom. This year, eMarketer predicts that search in the US will be worth $12.3bn, while online display ads will account for under $5bn. Online display will also continue to grow, albeit more slowly.
This report from Contagious Magazine looks at SEO and how it fits as part of an integrated marketing communications strategy.
WFA members can download the full .pdf below.
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WFA has partnered with Contagious to deliver members with insights on the digital world. Contagious is an intelligence resource for the global marketing community focusing on non-traditional media, unconventional brand communication ideas and emerging technologies.
If you are interested in learning more about how Contagious can help you and your team, please contact Robert Dreblow.
Documents:
Search.pdf
