Spanish ban on advertising on public TV (10/08/2009)
WFA research shows insight into global audience measurement (31/07/2009)
Contagious: "The rise of own brands" (31/07/2009)
Bing to power Yahoo! as part of global search deal (31/07/2009)
BRICs well-placed for economic recovery (28/07/2009)
WFA holds 3rd Annual Asia-Pacific Regional Meeting in Beijing
Date: 15/11/2007
On November 14, 2007 WFA held its 3rd Annual Asia Pacific Regional Meeting in Beijing. The meeting assembled WFA's national associations in the Asia/Pacific region (including Japan, China, Australia, Malaysia) as well key corporates which have a stake in local markets: Nokia, Kellogg, Nestle, Procter & Gamble, Mars and Ferrero (amongst others).
The meeting agenda focused on government restrictions on advertising (including food advertising), the role of effective self-regulation, promoting the role and value of advertising, media ownership concentration and methods to establish reliable media measuremement systems.
Key take-outs from the discussions focused on a number of areas which require further industry collaboration in order to optimise marketer's strategies in this region:
- Transparency in the marketplace
- Revisions to Ad laws
- Data accuracy on measurement
Presentations from the day are available on request to [email protected]
Photos from the event, as well as from the CANA/WFA 1st International Advertisers Conference are available to view here.
