WFA participates in EU Commission roundtable on Interest Based Advertising (11/03/2011)
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A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011 (28/02/2011)
ISBA announces Annual Conference 2011 Agenda (27/02/2011)
ISBA publishes a new Social Media Guide (27/02/2011)
WFA publishes 2008 Annual Report
Date: 12/03/2009
As part of the Global Advertiser Week in Brazil, WFA has published its 2008 Annual Report which reviews its activities over the past 12 months.
The report looks at WFA's main work streams and showcases some of the initiatives that have taken center stage during 2008. The 44 page document features a summary of WFA Working Group activities undertaken on behalf of members, as well as a review of the major global media trends, as well as a region-by-region analysis on advertising spend in conjunction with economic data.
In his foreward, WFA President Bernhard Glock (Vice President Media Purchases, Procter & Gamble) sets out his vision for the year ahead, focusing on:
1. Harnessing and applying the insights from digital and interactive marketing specialists.
2. Champion integrated marketing communications in recognition of the consumer centric media landscape.
3. Leveraging the unique network of WFA members to deliver global marketing insights during challenging times.
Read the report online, or download your copy below (8mb .pdf).
Hard copies are currently being shipped to WFA members. If you have questions or would like to receive a copy please contact Karine Lesuisse: [email protected]
Documents:
WFA Annual Report 2008.pdf
