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Consumer development in China: 20 trends for marketers
Date: 25/02/2009
A new one page report lists twenty changes and trends taking place in China today that will have an impact on how consumers think and spend in tough times.
The list has been compiled by Bates 141, an Asia based trends agency and focuses on the implications of areas such as:
- The move from global to domestic demand for goods and services
- Pride in 21st century architectural symbols such as the Birds Nest and National Theatre
- Record government spending on rural development: +30% vs. 2008
WFA members can login to download the one-pager below.
More information on the marketing insights WFA delivers to members in the APAC region can be found here.
Documents:
China_Change_Brochure_2009.pdf
