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WFA research shows insight into global audience measurement (31/07/2009)
Contagious: "The rise of own brands" (31/07/2009)
Bing to power Yahoo! as part of global search deal (31/07/2009)
BRICs well-placed for economic recovery (28/07/2009)
Ad Age publishes Top 100 Global Marketers and Global Accounts
Date: 22/11/2007
Advertising Age has this week published its 21st annual Global Marketers report covering the world's top 100 marketers across 90 countries. Ranked by 2006 measured media spending, the top ten reads:
1. Procter & Gamble Co: Cincinnati, United States
2. Unilever: London/Rotterdam
3. General Motors Corp: Detroit, United States
4. L'Oreal: Clichy, France
5. Toyota Motor Corp: Toyota City, Japan
6. Ford Motor Co: Dearborn, Michigan, United States
7. Time Warner: New York, United States
8. Nestle: Vevey, Switzerland
9. Johnson & Johnson: New Brunswick, N.J. United States
10. DaimlerChrysler Auburn Hills, Mich./Stuttgart, Germany
Overall worldwide growth was reduced by cutbacks in the USA where the domestic top 100 spenders fell 2.2%. Nonetheless, fifty-seven percent of the US companies in the Top 100 - primarily food, drug, electronics and retail marketers - spent more than in 2005. The soft drinks, financial services and alcoholic beverages sectors were noted for cutting marketing spend.
The report is supplemented by Ad Age's report on international agency networks and the accounts they handle in 61 countries. For the first time, global agency networks specializing in marketing services disciplines were invited to participate this year, in part because of the merger of Draft and FCB. Data on Wunderman and Rapp Collins Worldwide appear here for the first time. Data for other agency networks include their embedded marketing services units; McCann, for example, includes MRM and Momentum. Media specialist agencies are excluded.
Networks with the most global clients
1. Euro RSCG Worldwide (Havas): 42 global clients
2. McCann Erickson Worldwide (IPG): 40 global clients
3. Ogilvy & Mather Worldwide (WPP): 35 global clients
Source: Advertising Age, with additional content by WFA Staff
WFA compiles global advertising and media spend data throughout the year. For more information please contact [email protected]
To download the two reports, click below:
Part 1: Top Ad Spenders: Global Marketers
Part 2: Multinational Agencies and their global clients: Global Accounts
