Spanish ban on advertising on public TV (10/08/2009)
WFA research shows insight into global audience measurement (31/07/2009)
Contagious: "The rise of own brands" (31/07/2009)
Bing to power Yahoo! as part of global search deal (31/07/2009)
BRICs well-placed for economic recovery (28/07/2009)
WFA launches Media Charter 2008
Date: 30/11/2008
The World Federation of Advertisers (WFA) today re-launches the WFA Media Charter, the definitive guide to the advertisers' position in relation to media as a marketing communications vehicle. Originally published in 2000 by the WFA Media Committee it has updated throughout, particularly in relation to media buying, agency relations and digital marketing communications. The contents have also formed the basis of a website (www.wfanet.org/mediacharter) where the document is available as a PDF download in English, French and Spanish.
Said Bernhard Glock VP Media Purchases P&G, President of the WFA: "The WFA Media Charter is the marketers' media bible. It provides advertisers globally with responses to questions on critical issues such as how to handle agency rebates, who pays for media research and advertiser expectations from agency partners."
Said Stephan Loerke, WFA Managing Director: "In this increasingly global market it is crucial for our members to be operating on the basis of best practice standards wherever they do business: the Media Charter enables advertisers to speak with one voice in relation to media as a marketing communications vehicle."
The WFA Media Charter is endorsed by the members of the World Federation of Advertisers representing 90% of global marketing communications expenditure, through a global network of 55 national advertiser associations on five continents as well as direct multi-national corporate members.
For more information contact Robert Dreblow [email protected]
