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ESOMAR 61st Congress: Montreal, September 22-25
Date: 01/07/2008
The world's top marketing, advertising and opinion researchers will gather for the ESOMAR annual Congress in Montreal September 22 to 25 under the theme FRONTIERS:
www.esomar.org/web/2008-congress
Over 1,000 delegates from 60 countries will attend for a global programme with more than 100 speakers from 20 countries.
ESOMAR, the global leader in this field, is the World Organization for Opinion and Marketing Research Professionals and Congress is their flagship event.
With knowledge, creativity and experimentation, the Congress will explore how research pioneers a new business and societal paradigm, sets the trends and responds with new and better solutions. It will challenge the status quo, focusing on everything that is cutting edge, innovative, creative, and business unusual.
"Year after year, the ESOMAR Congress is the ‘place to be' to get the best overview of market and opinion research trends and direction for the future," said Véronique Jeannin, Director General of ESOMAR. "Next September, in Montreal, a city with a dual personality, blending its European roots and North American modernity with our passion for the future, we look forward to bringing together the world's leading professionals, who are committed to the best that the Market Research industry has to offer across the world. We believe Congress 2008 holds an exciting journey to explore new terrain and uncharted frontiers."
The five Congress keynote speakers will be:
Kate Adie author, broadcaster and former BBC Chief News Correspondent, on crossing and working on Frontiers looking at parallels between market research and journalism;
Hernando de Soto, President of the ILD (Institute for Liberty and Democracy) headquartered in Lima, considered by the Economist as one of the two most important think tanks in the world, on the "knowing powers" required to conceptually model the world and nail down identities, information, and contracts across the globe;
Grant McCracken, leading anthropologist and author of numerous publications, who will share his ideas on Transformation - a new way of looking at individuals' motivation and buying behaviour;
Richard Eisermann, designer and strategist, who will also discuss Transformation from a design perspective and how it affects the dynamic consumer in our contemporary society;
Alan C. Middleton, former VP Worldwide for J. Walter Thompson and teacher at York University (Toronto), who will focus on frontiers in branding, building on some of the insights from the book Ikonica - a Fieldguide to Canada's Brandscape, which he co-authored.
ABOUT ESOMAR
ESOMAR is the world organization for enabling better research into markets, consumers and societies. With 5,000 members in 100 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. For more information on ESOMAR, please visit www.esomar.org. For more information on the Congress and to register, go to www.esomar.org/web/2008-congress
