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Are advertisers growing up and slowly embracing aging?
Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…
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Digital policy
The Digital Services Act: changing the rules of the (advertising) game?
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
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Top priorities for Global Marketer of the Year nominees
With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…
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Alcohol marketingFood marketingMarketing to children
Bad health is bad for business
Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
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Diversity & InclusionAI
Will AI boost DEI efforts in advertising or destroy them?
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…
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Brand safetyBrand safety
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Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
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Diversity & Inclusion
Key trends from Cannes jurors and commentators
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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“I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"
CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions…
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Digital policyAI
If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
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Reimagining marketing in Cannes
Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for…