Related content
-
Successes in a tough year
The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest…
-
The big themes for 2024
The WFA’s experts identify five areas for action in the year to come.
-
COP28 – over to business
The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business…
-
Keeping the faith in humanity (in marketing)
This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and…
-
Agency review & pitching
Pitch Management - Key Stages for Success
Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…
-
What marketers need from COP28
2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…
-
Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology
Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…
-
Increasing e-commerce effectiveness in APAC with enablers
Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…
-
Happily Ever After? Promoting Climate Storytelling at COP28
Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…
-
Marketing capabilitiesOrganisation & structure
Marketing capability: the soft reply to a hard question
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
-
Pitch Smart - A Study by MediaSense
MediaSense's global survey of 100+ media agency professionals
-
The Marketer's Forecast 2024
MediaLink's global annual survey of 400+ marketing leaders