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InfluencersCreativityInfluencersAI
Key trends from Cannes jurors and commentators
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
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Marketing technologyMarketing technologyConsumer insightMarketing technology
Inclusion is the future for brand growth
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Digital policyMarketing technologyAIMarketing technologyMarketing technology
This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Digital policyMarketing technologyAIMarketing technologyMarketing technology
This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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CreativityBrand reputation
Does Asia Pacific need Lions or Merlions?
WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…
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“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
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This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?
Confucius knew it, Linus knew it.; you know it. And yes, consumers know it as well. “Facta, non verba”,…
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CreativityMarketing technologyAIMarketing technologyMarketing technology
From AI to Audiences: Key Takeaways from Global Marketer Week 2024
It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…
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Digital policyMarketing technologyAIMarketing technologyMarketing technology
This month in AI: new tools, content labelling, voice cloning and licensing deals
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Digital policyAI
This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI…
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Facing the Firestorm
How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…