The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
![National Associations Council](../../../l/library/download/urn-uuid-e64cd253-2a28-4dc1-81f8-f38df790c500/wfa_meeting_room_transparent-square-scaleType-1-width-350-height-350.png)
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
WFA National Association member-only content
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Updates & industry initiatives from the NAC network
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Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala
Swedish ad industry celebrates marketing effectiveness
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Italian association elects Lorenzo Sassoli de Bianchi as president
UPA reaffirms its commitment to greater transparency and efficiency in the ad industry
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UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10
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Israeli marketers ‘move forward’ into 2021 with virtual marketing conference
IMA conference addresses how marketing and brands can thrive post-pandemic
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Brand safetyMedia transparencyBrand safety
Turkish ad industry launches brand safety alliance
DPIP aims to help create a safer, more sustainable online media environment in Turkey
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In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov
Meet Rossen Missov, Executive Director of BAA
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Belgian association expands membership to expert partners
UBA Belgium welcomes media companies, marketing service providers and start-ups as members as part of repositioning and strategic…
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Nigeria honours advertisers on the frontline of Covid relief
ADVAN showcases advertiser-led efforts to help people and communities during the pandemic
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Finnish association welcomes marketing service providers into membership
Marketing Finland merges with agency association MTL
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The Philippines celebrates brand resilience and innovation during the pandemic
McDonald’s Philippines wins big for honouring single moms
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Portugal awards show extends a helping hand to the creative industry
Walt Disney Company wins big at APAN Effectiveness Awards for giving a voice to their fans in Portugal
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Brand purpose
UK ad industry launches initiative to tackle climate emergency
Ad Net Zero aims to achieve net-zero emissions by 2030
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In the spotlight: Estonian Marketing Association’s Liis Tippel
Meet Liis Tippel, CEO of TULI
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Greek marketers address diversity and inclusion
WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual…
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Unstereotype Alliance launches UAE chapter
Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom…
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Value of advertising
Spain recognises the value of advertising
Brand responses to Covid win big at AEA Effectiveness Awards in Madrid
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Zimbabwe prepares for Marketing 5.0 with hybrid event
MAZ recognises exceptional marketing leadership and brand responses to Covid-19
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Audience measurementMedia measurement
Canada unveils cross-media measurement committee
P&G Canada’s Judi Hoffman to chair ACA’s new working group
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In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale
Meet Ediri Ose-Ediale, Executive Secretary of ADVAN
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Marketing to children
Brazilian ad industry unveils campaign on responsible advertising to children
New campaign led by ABA underpins 22 rules on responsible advertising to children in Brazil
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Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
bvA launches taskforce on Diversity & Inclusion
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Indian association welcomes first CEO
Sushil Matey appointed as CEO of ISA
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Norway celebrates Advertising Day with hybrid event
ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change…
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Brand purposeBrand reputation
Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…