The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto
Read more about "In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto"Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA
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In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher
Read more about "In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher"Meet Ľubomír Tuchscher, Executive Director of SZZV
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Slovenian association launches international internship programme for young creatives
Read more about "Slovenian association launches international internship programme for young creatives"New initiative by SOZ and Dutch industry association VIA aims to attract new talent in advertising, with the support of…
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Self-regulationICAS Global Awards recognise innovative initiatives around advertising self-regulation
Read more about "ICAS Global Awards recognise innovative initiatives around advertising self-regulation"Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising…
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Marketing effectivenessSwedish advertisers create industry standard for marketing effectiveness
Read more about "Swedish advertisers create industry standard for marketing effectiveness"“Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness
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Diversity & InclusionUK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising
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Diversity & InclusionAgency rostersUS ad industry sees significant growth in supplier diversity
Read more about "US ad industry sees significant growth in supplier diversity"New ANA report highlights growing importance of hiring diverse suppliers among marketers
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ABG publishes guidelines for gender portrayal in UAE advertising
Read more about "ABG publishes guidelines for gender portrayal in UAE advertising"New industry guidance aims to advance gender equality in the UAE
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Brand safetyBrand safetyMedia measurement27 national associations address cross-media measurement and brand safety concerns
Read more about "27 national associations address cross-media measurement and brand safety concerns"National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
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WFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…
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Self-regulationValue of advertisingSpanish ad industry publishes manifesto for the future of advertising
Read more about "Spanish ad industry publishes manifesto for the future of advertising"AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising
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Media transparencyProgrammaticANA seeks probe of ‘industry waste’ in programmatic advertising in the US
Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"U.S. advertiser association issues RFP for study on automated ad buying
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In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides
Read more about "In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides"Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association
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Belgian association welcomes new CEO
Read more about "Belgian association welcomes new CEO"Ex-P&G Brand VP Luc Suykens is the new CEO of UBA
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Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
Read more about "Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities"APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues
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Ad fraud & verificationBrand safetyMedia transparencyBrand safetyBelgium’s Digital Ad Trust label reaches 63% of Belgians
Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Ad fraud & verificationBrand safetyBrand safetyJapan's ad industry unveils joint committee for ad verification in digital advertising
Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
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Brand safetyBrand safetyABA publishes brand safety floor and suitability framework for Brazilian ad market
Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"Brazil advertiser association localises GARM framework to help combat harmful content
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Media governanceMedia transparencySelf-regulationInfluencersInfluencersColombian association launches measurement tool for responsible advertising practices
Read more about "Colombian association launches measurement tool for responsible advertising practices"Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safetySwiss ad industry launches Digital Ad Trust label
Read more about "Swiss ad industry launches Digital Ad Trust label"New quality label aims to ensure greater transparency and security in digital advertising in Switzerland
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German association welcomes new Managing Director
Read more about "German association welcomes new Managing Director"Ex-P&G media lead Susanne Kunz is the new managing director of OWM
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In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat
Read more about "In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat"Meet Lindsay Mouat, CEO of ANZA
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Paraguay association launches campaign highlighting value of legitimate brands
Read more about "Paraguay association launches campaign highlighting value of legitimate brands"CAP’s video campaign aims to encourage consumers to support legally-recognised companies
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Zimbabwe association unveils marketing leadership program
Read more about "Zimbabwe association unveils marketing leadership program"MLDP aims to bridge the gap between theory and practice for future marketing leaders