The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Programmatic
WFA reacts to recent stories on ad misplacement
Read more about "WFA reacts to recent stories on ad misplacement"Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*
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Programmatic
Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"90% are reviewing contracts to secure greater control
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Programmatic
Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"90% are reviewing contracts to secure greater control
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In the spotlight: Rodrigo Cordón and AAG Guatemala
Read more about "In the spotlight: Rodrigo Cordón and AAG Guatemala"Interview with AAG Guatemala president
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Spain sees increase in advertising investment
Read more about "Spain sees increase in advertising investment"AEA Spain publishes findings of latest marketing study
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Canadians forecast 2017 marketing trends
Read more about "Canadians forecast 2017 marketing trends"ACA Canada asks experts to predict this year's marketing trends
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British association welcomes new Director-General
Read more about "British association welcomes new Director-General"Phil Smith is the new Director-General of ISBA UK
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Belgium names advertiser of the year
Read more about "Belgium names advertiser of the year"UBA Belgium holds annual Christmas lunch
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Norway ranks most effective advertisers
Read more about "Norway ranks most effective advertisers"ANFO Norway holds annual marketing effectiveness competition and awards
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Brazil: 2017 will be the year for marketing to transform
Read more about "Brazil: 2017 will be the year for marketing to transform"ABA Brazil CEO shares what's on the association's agenda for 2017
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Germany: Focus on the 'hybrid consumer'
Read more about "Germany: Focus on the 'hybrid consumer'"OWM Germany holds 21st OWM symposium
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Value of advertisingAdvertising delivers powerful economic benefits across the EU
Read more about "Advertising delivers powerful economic benefits across the EU"New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment…
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Digital policySelf-regulationTRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
Read more about "TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising"Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands. …
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Value of advertisingThe Value of Advertising (2017)
Read more about "The Value of Advertising (2017)"The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
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Value of advertisingData-driven marketing
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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5 public affairs predictions for 2017
Read more about "5 public affairs predictions for 2017"What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.
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New beginnings: UAE association relaunched
Read more about "New beginnings: UAE association relaunched"WFA News
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Zimbabwe tackles marketing to the new generation consumer
Read more about "Zimbabwe tackles marketing to the new generation consumer"MAZ Zimbabwe holds annual marketing conference
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Uruguay honours advertising's most talented
Read more about "Uruguay honours advertising's most talented"WFA News
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A golden night for advertising in Paraguay
Read more about "A golden night for advertising in Paraguay"WFA News
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Moroccan advertisers hold largest digital gathering in Africa
Read more about "Moroccan advertisers hold largest digital gathering in Africa"WFA News
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Australian association welcomes new Board
Read more about "Australian association welcomes new Board"WFA News
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Kenyan advertisers reward the best in marketing
Read more about "Kenyan advertisers reward the best in marketing"WFA News
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Greek advertisers warn against era of digital Darwinism
Read more about "Greek advertisers warn against era of digital Darwinism"WFA News