WFA Benchmark Results: Measuring Media Dollars and & Performance

WFA Benchmark Results: Measuring Media Dollars and & Performance

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Media
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A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

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  • Author:WFA

    WFA

Benchmarks & surveys
11 October 2022

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Tags: Benchmarks & surveysMedia measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectivenessMedia

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
11 October 2022

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