Related content
- 
 Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'Read more about "WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'"Few external forces are more influential to human behaviour than culture, which makes cracking the culture… 
- 
 Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'Read more about "WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'"40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the… 
- 
 Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'Read more about "WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'"Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet… 
- 
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'Read more about "WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'"The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and… 
- 
 Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’Read more about "WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’"Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra… 
- 
 Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’Read more about "WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’"From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated… 
- 
 Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’Read more about "WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’"Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse… 
- 
 Marketing capabilitiesMedia transformationMarketing effectiveness Marketing capabilitiesMedia transformationMarketing effectivenessWFA Media Forum March 2024: Forum Connect AmsterdamRead more about "WFA Media Forum March 2024: Forum Connect Amsterdam"Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of… 
- 
 Marketing capabilitiesMarketing effectiveness Marketing capabilitiesMarketing effectivenessMarketing Capability Forum Meeting Overview (March 2024)Read more about "Marketing Capability Forum Meeting Overview (March 2024)"Overview of Marketing Capability Forum held remotely on 21st March 2024. 
- 
 Marketing capabilitiesMarketing effectiveness Marketing capabilitiesMarketing effectivenessMeasuring Marketing Capability ImpactRead more about "Measuring Marketing Capability Impact"WFA report on marketing capability impact measurement, conducted in partnership with Oxford. 
- 
 Marketing effectiveness Marketing effectivenessWFA Media Forum April 2024: AI and Retail MediaRead more about "WFA Media Forum April 2024: AI and Retail Media"Introduction to WFA AI Community & Retail Media deep dive. 
- 
 Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyBrands are trailing on data transformationRead more about "Brands are trailing on data transformation"If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet… 
