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Brand purpose
UK ad industry launches initiative to eliminate negative environmental impact of production
AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA
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Digital policyMarketing to childrenMarketing law
ABA Manual for compliance with Brazil’s Data Protection Law
Brazilian advertiser association ABA produces manual for compliance with the LGPD
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Marketing procurement
Sourcing Forum meeting overview (September 2020)
Overview of the Sourcing Forum held remotely on September 4, 2020.
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ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Programmatic & Data Forum Meeting Overview (September 2020)
Overview of the Media Forum held on 9 September, 2020.
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Audience measurementMedia measurement
GCC association launches cross-media measurement initiative
ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics
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Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
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Creative in-housing hits 57% among multinationals, WFA report
Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
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Burst the bubble, recruit for the future and focus – your September to do list
As marketers return to their seats after the summer break, Russell Parsons highlights three areas the industry needs to focus on in…
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Brand purpose
I don't want yet another soft drinks company screaming purpose at me
We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by…
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Ad fraud & verification
A marketer's checklist on mitigating ad fraud
Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…
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Digital policyData collection & privacy
You can learn a lot from a dummy
It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…
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Marketing law
WFA position paper and responses to the EU public consultation on the Digital Services Act
Position paper and responses to the European Commission’s public consultation on the Digital Services Act package.