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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety
Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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Digital policyMarketing lawData collection & privacy
PAG Meeting Overview (September 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
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Digital policyData collection & privacy
Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021
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Planet Pledge Leaders' Forum: Poll results
This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…
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Brand safetyBrand safety
WFA and ANA call on Facebook to address whistleblower allegations
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ChannelsMarketing effectiveness
Benchmark: Campaign monitoring best practices
WFA member benchmark on Campaign Monitoring Best Practices
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WFA adds three new team members
Joe Mourani, Jon Baldwin Quintanilla and Giuditta Hanau Santini will work alongside WFA’s leadership to promote the…
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Food marketingMarketing to childrenMarketing law
RAC Programme Meeting Overview (September 2021)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.
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Is it an advantage to be a woman in marketing?
Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
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Brand safetyBrand safety
Webinar: How national associations can get involved in GARM
In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…
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WFA welcomes 10 new corporate members
Ten new multinational companies have joined WFA as corporate members in the first nine months of 2021
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Audience measurementMedia governanceMedia transparency
Media Forum Meeting Overview (29th September 2021)
Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.