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Diversity & Inclusion
The Good Insight: study on how DEI drives higher Glassdoor scores
The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…
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Marketing capabilities
Benchmark: Centralised Marketing Hub
WFA member benchmark on centralising marketing assets and resources into a singular platform
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ProgrammaticMarketing procurement
Benchmark: Programmatic models
WFA member benchmark exploring how members are structuring programmatic models
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CreativityMarketing technologyAIMarketing technologyMarketing technology
CMO, the impossible job?
Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
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CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology
How to build better brands?
CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
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Highlights from Global Marketer Week 2024
Global Marketer Week, the event for international marketers, went to Toronto in May 2024. See the highlights below from…
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CreativityMarketing technologyAIMarketing technologyMarketing technology
From AI to Audiences: Key Takeaways from Global Marketer Week 2024
It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…
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Digital transformation
Back to digital basics with WFA
Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the…
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Insight Forum GMW Meeting Overview (May 2024)
Overview of the Insight Forum held in Toronto, May 2024
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Organisation & structure
Media Forum APAC meeting overview (April 2024)
Overview of the WFA Media Forum Asia Pacific held in person in Singapore
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Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology
WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
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Agency remuneration & contractsCreativityMarketing procurement
Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…