Related content
-
Marketing capabilitiesSpotlight: Navigating global media demand and pricing trends – July 2022
Read more about "Spotlight: Navigating global media demand and pricing trends – July 2022"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
-
Brand safetyChannelsBrand safetySelf-regulationBenchmark: Tracking media in-feed on social platforms
Read more about "Benchmark: Tracking media in-feed on social platforms"WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
-
Digital policyMarketing effectivenessDGX Benchmark: Google Analytics (July 2022)
Read more about "DGX Benchmark: Google Analytics (July 2022)"WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
-
Marketing procurementSourcing Forum meeting overview (June 2022)
Read more about "Sourcing Forum meeting overview (June 2022)"Overview of the Sourcing Forum held remotely on June 30, 2022.
-
Marketing technologyMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technologyChina Forum (July 2022)
Read more about "China Forum (July 2022)"Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
-
Marketing procurementSpotlight: The rise of freelance talent
Read more about "Spotlight: The rise of freelance talent"Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and…
-
Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
-
Value of advertisingBrand purposeHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The…
-
Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
-
WFA members inducted into inaugural Forbes CMO Hall of Fame
Read more about "WFA members inducted into inaugural Forbes CMO Hall of Fame"Seven leaders from WFA member companies have been named in the first-ever Forbes CMO Hall of Fame.
-
Self-regulationValue of advertisingDutch association receives royal designation for 100 years of representing the interests of advertisers
Read more about "Dutch association receives royal designation for 100 years of representing the interests of advertisers"bvA challenges brand leaders to play an active role in addressing societal issues
-
Marketing capabilitiesBenchmark: Recommended online training platforms (digital marketing skills)
Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"WFA member benchmark on recommended online training platforms that help develop digital marketing skills