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  1.    Benchmark on recommended global content agencies
    Agency evaluation & performanceAgency review & pitchingIntegrated marketing

    Benchmark on recommended global content agencies

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

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  2.    China encourages more responsible advertising

    China encourages more responsible advertising

    [caption id="attachment_596" align="alignright" width="200"] Li Xiao, Director Training & International Affairs at…
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  3.    Benchmark on franchising models
    Marketing procurementOrganisation & structure

    Benchmark on franchising models

    WFA member benchmark on franchising models.

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  4.    Survey on Global Marketing Category Management
    Marketing procurementOrganisation & structure

    Survey on Global Marketing Category Management

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

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  5.    The future of category management
    Marketing procurement

    The future of category management

     

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  6.    Benchmark on managing usage rights
    Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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  7.    Benchmark on media agency rate
    Agency remuneration & contractsMarketing procurement

    Benchmark on media agency rate

    Benchmarked media agency rates by role for Germany, UK and US.

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  8.    Marketing Sourcing KPIs
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Marketing Sourcing KPIs

    The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

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  9.    Sustainable development is not just about saving the planet

    Sustainable development is not just about saving the planet

    WFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable Development
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  10. Andrew Knott of McDonald's to lead APAC WFA network

    WFA Press Release

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  11. Andrew Knott of McDonald's to lead APAC WFA network

    WFA News

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  12.    SOURCING FORUM Meeting Overview London May 2015
    Marketing procurement

    SOURCING FORUM Meeting Overview London May 2015

     

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