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  1.    Survey on Mobile Marketing China: Online to Offline
    Channels

    Survey on Mobile Marketing China: Online to Offline

    The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…

    Read more about "Survey on Mobile Marketing China: Online to Offline"
  2.    Survey on data driven marketing (DDM)
    Digital transformationData & analyticsData-driven marketing

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

    Read more about "Survey on data driven marketing (DDM)"
  3.    Benchmark on Recommended digital agencies in Philippines
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  4.    Benchmark on digital insight and innovation generation
    Organisation & structureData & analytics

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

    Read more about "Benchmark on digital insight and innovation generation"
  5.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agency managementMarketing operationsOrganisation & structure

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

    Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
  6.    Recommended global PR agencies
    Agency managementAgency review & pitchingMarketing procurement

    Recommended global PR agencies

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  7. Peru scores with "Copa ANDA"

    WFA News

    Read more about "Peru scores with "Copa ANDA""
  8. First country-wide OOH audience measurement tool launched in Pakistan

    WFA News

    Read more about "First country-wide OOH audience measurement tool launched in Pakistan"
  9. Profile from down under: Sunita Gloster

    WFA News

    Read more about "Profile from down under: Sunita Gloster"
  10. Malaysia: Global Effie Effectiveness Index to be introduced

    WFA News

    Read more about "Malaysia: Global Effie Effectiveness Index to be introduced"
  11. US marketers acquire the Advertising Educational Foundation

    WFA News

    Read more about "US marketers acquire the Advertising Educational Foundation"
  12. New Client/Agency contract agreement launched in the UK

    WFA News

    Read more about "New Client/Agency contract agreement launched in the UK"