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Channels
Survey on Mobile Marketing China: Online to Offline
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
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Digital transformationData & analyticsData-driven marketing
Survey on data driven marketing (DDM)
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on Recommended digital agencies in Philippines
WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
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Organisation & structureData & analytics
Benchmark on digital insight and innovation generation
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
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Agency managementMarketing operationsOrganisation & structure
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Agency managementAgency review & pitchingMarketing procurement
Recommended global PR agencies
Benchmark on recommended global PR agencies.
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Peru scores with "Copa ANDA"
WFA News
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First country-wide OOH audience measurement tool launched in Pakistan
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Profile from down under: Sunita Gloster
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Malaysia: Global Effie Effectiveness Index to be introduced
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US marketers acquire the Advertising Educational Foundation
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New Client/Agency contract agreement launched in the UK
WFA News