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  1. Survey on Global Ad Fraud
    Benchmarks & surveysReports & whitepapers
    1 November 2015
    Ad fraud & verification

    Survey on Global Ad Fraud

    WFA, Botlab.io, Ebiquity

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

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  2. Media cost inflation & deflation forecasts 2016
    1 November 2015

    Media cost inflation & deflation forecasts 2016

    WFA

     

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  3. Benchmark on Media rebates & agency remuneration China
    Benchmarks & surveys
    30 October 2015
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    WFA

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

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  4. CDO FORUM Meeting Overview Amsterdam October 2015
    Event reports
    29 October 2015

    CDO FORUM Meeting Overview Amsterdam October 2015

    WFA

     

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  5. Benchmark on Recommended search agencies in LATAM
    Benchmarks & surveys
    28 October 2015
    Agency managementAgency review & pitchingIntegrated marketing

    Benchmark on Recommended search agencies in LATAM

    WFA

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

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  6. Opinions
    23 October 2015

    This is not your parents’ TV

    WFA
    …
    Read more about "This is not your parents’ TV"
  7. SOURCING FORUM Meeting Overview Singapore October 2015
    Event reports
    22 October 2015
    Marketing procurement

    SOURCING FORUM Meeting Overview Singapore October 2015

    WFA

     

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  8. MEDIA FORUM Meeting Overview NY October 2015
    Event reports
    22 October 2015

    MEDIA FORUM Meeting Overview NY October 2015

    WFA

     

    Read more about "MEDIA FORUM Meeting Overview NY October 2015"
  9. Press releases
    22 October 2015

    Data moving to the centre of global marketing strategies

    WFA

    Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and…

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  10. News
    22 October 2015

    Data moving to the centre of global marketing strategies

    WFA

    WFA News

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  11. Delivering Value to Consumers from data
    Reports & whitepapers
    19 October 2015
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    WFA

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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  12. News
    15 October 2015

    Brazilian association addresses Congress on advertising to children

    WFA

    WFA News

    Read more about "Brazilian association addresses Congress on advertising to children"