Items per label

Related content

Benchmarks & surveys
11 March 2016

ProgrammaticData & analyticsData-driven marketing

Benchmark on the use of DMPs by insights teams to generate consumer insights

WFA

WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
Press releases
10 March 2016

ASEAN marketers seek enhanced digital capabilities

WFA

Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive…
Read more about "ASEAN marketers seek enhanced digital capabilities"
News
10 March 2016

ASEAN marketers seek enhanced digital capabilities

WFA

Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive…
Read more about "ASEAN marketers seek enhanced digital capabilities"
Benchmarks & surveys
7 March 2016

Agency remuneration & contracts

Survey results on Media Agency Remuneration 2016

WFA

WFA surveyed members on the the subject of media agency remuneration in Q4 2015.

Read more about "Survey results on Media Agency Remuneration 2016"
Benchmarks & surveysReports & whitepapers
7 March 2016

Data & analytics

The future of insights project

WFA, BrainJuicer

Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…
Read more about "The future of insights project"
Event reports
3 March 2016

CDO FORUM Meeting Overview London March 2016

WFA

CDO Forum meeting overview from March 3. 2016, hosted in London.

Read more about "CDO FORUM Meeting Overview London March 2016"
Opinions
1 March 2016

Marketing capabilitiesMarketing operationsOrganisation & structure

WFA breaks down walls between Insights and Media

WFA

Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

Read more about "WFA breaks down walls between Insights and Media"
News
1 March 2016

Global Marketer Week: Public Affairs session to feature speakers from Google and UNICEF

WFA

WFA News

Read more about "Global Marketer Week: Public Affairs session to feature speakers from Google and UNICEF"
Benchmarks & surveys
1 March 2016

Agency managementMarketing procurement

Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

WFA

A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"
Benchmarks & surveys
1 March 2016

Agency managementIntegrated marketing

Survey results on Marketing in ASEAN

WFA

This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
Read more about "Survey results on Marketing in ASEAN"
News
1 March 2016

WFA holds first meeting in Dubai

WFA

WFA News

Read more about "WFA holds first meeting in Dubai"
Opinions
29 February 2016

iHuman

WFA

How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need…
Read more about "iHuman"