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Opinions
1 July 2016

Cannes Lions 2016 │ VR killed the radio star?

WFA

The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back

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Benchmarks & surveys
1 July 2016

Agency managementMarketing procurement

Benchmark on recommended consultancies for brand architecture development

WFA

WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

Read more about "Benchmark on recommended consultancies for brand architecture development"
Opinions
30 June 2016

4 sourcing takeaways from ProcureCon Marketing 2016

WFA

On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement…
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Benchmarks & surveys
29 June 2016

Agency managementMarketing procurement

Benchmark on Recommended Agencies for Social Media Audit in China

WFA

WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
Event reports
24 June 2016

MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016

WFA

Read more about "MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016"
Case studies
23 June 2016

Customer disengagement

Karmarama

Read more about "Customer disengagement"
Event reports
23 June 2016

CMO FORUM Meeting Overview Cannes June 2016

WFA

Read more about "CMO FORUM Meeting Overview Cannes June 2016"
Benchmarks & surveysVideos & webinars
23 June 2016

Agency managementDigital transformationData-driven marketing

Report on global media transformation

WFA

Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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News
21 June 2016

WFA discusses value of advertising, ad standards with Chinese Vice Minister

WFA

WFA News

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Videos & webinars
20 June 2016

Ad fraud & verification

Webinar: Ad fraud guidance for media investors

WFA

In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…
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Videos & webinars
20 June 2016

Digital transformationMarketing effectiveness

Webinar: The journey towards customer-centricity

WFA, Circus Street

The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
Read more about "Webinar: The journey towards customer-centricity"
Benchmarks & surveys
16 June 2016

Agency review & pitchingMarketing procurement

Benchmark on brand tracking in China

WFA

WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

Read more about "Benchmark on brand tracking in China"