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Press releases
8 December 2016

WFA announces first speakers for Global Marketer Week

WFA

Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates…
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News
8 December 2016

WFA announces first speakers for Global Marketer Week

WFA

Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates…
Read more about "WFA announces first speakers for Global Marketer Week"
Event reports
7 December 2016

Marketing procurement

SOURCING FORUM Meeting Overview NY December 2016

WFA

Read more about "SOURCING FORUM Meeting Overview NY December 2016"
Press releases
2 December 2016

Global brands consolidate ad server rosters

WFA

Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better…
Read more about "Global brands consolidate ad server rosters"
News
2 December 2016

Global brands consolidate ad server rosters

WFA

Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better…
Read more about "Global brands consolidate ad server rosters"
Event reports
1 December 2016

CDO FORUM Meeting Overview Hong Kong (November) & Singapore (December) 2016

WFA

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Opinions
30 November 2016

Media governanceMedia transformation

Why advertisers are embarking on a process of 'media transformation'

Matt Green

Today’s CMOs are not solely marketers; they are also, critically, transformers.

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Event reports
25 November 2016

CDO FORUM Meeting Overview Amsterdam November 2016

WFA

Read more about "CDO FORUM Meeting Overview Amsterdam November 2016"
Event reports
24 November 2016

Marketing procurement

SOURCING FORUM Meeting Overview Paris November 2016

WFA

Read more about "SOURCING FORUM Meeting Overview Paris November 2016"
23 November 2016

Media cost inflation & deflation forecasts 2017

WFA

Read more about "Media cost inflation & deflation forecasts 2017"
Event reports
22 November 2016

Integrated marketing

IMC FORUM Meeting Overview London November 2016

WFA

Read more about "IMC FORUM Meeting Overview London November 2016"
Case studies
21 November 2016

Brand building in the age of social media

VICE

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