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  1.    Ireland identifies economic value of marketing
    Value of advertising

    Ireland identifies economic value of marketing

    AAI Ireland releases Marketing Multiplied report

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  2.    Peruvian ad industry optimistic for 2017

    Peruvian ad industry optimistic for 2017

    ANDA Peru holds annual associates luncheon

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  3.    DGX Meeting Overview (February 2017)
    Digital policyData collection & privacy

    DGX Meeting Overview (February 2017)

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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  4.    Survey on Briefing for integrated communications (2017)
    Agency managementIntegrated marketing

    Survey on Briefing for integrated communications (2017)

    WFA member survey. For additional details, please log in.

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  5. Programmatic

    WFA reacts to recent stories on ad misplacement

    Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*

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  6.    Media Forum Meeting Overview London February 2017

    Media Forum Meeting Overview London February 2017

     

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  7.    Webinar: Accelerating your startup programme
    Agency management

    Webinar: Accelerating your startup programme

    In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up…

    Read more about "Webinar: Accelerating your startup programme"
  8.    Marketing Procurement Maturity Assessment 2017
    Agency evaluation & performanceAgency managementMarketing procurement

    Marketing Procurement Maturity Assessment 2017

     WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Maturity Assessment 2017"
  9.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

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  10.    ‘SPARCS’ – a framework to plan for your digital transformation
    Digital transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

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  11.    Five step process to Data Driven Marketing (2017)
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

       

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  12.    10 steps to close the gap between digital consumers and businesses
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

       

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