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Agency managementAgency review & pitchingData & analyticsData-driven marketing
Benchmark on recommended Digital Analytics Agencies
WFA member benchmark. For additional details, please log in.
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The Unstereotype Alliance holds inaugural meeting
The Unstereotype Alliance, co-convened by UN Women and Unilever, met on 22 June for its inaugural meeting during the 2017 Cannes…
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Consumer insight
Webinar: Turning uncertainty to advantage
Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…
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Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft,…
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Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing
Benchmark on Suppliers of research-based copy-testing of digital ads
WFA member benchmark. For additional details, please log in.
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Agency review & pitchingMarketing procurement
Recommended law firms with media contract drafting experience
WFA member benchmark. For additional details, please log in.
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Media governance
WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure
Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
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Marketing procurement
Sourcing Forum Meeting Overview Amsterdam June 2017
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Media governance
Change media management
Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…
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WFA recruits Julia Kraft as marketing services manager
Julia’s main role at WFA will be to lead the IMC Forum and help manage the CMO Forum and Global Marketer Week, setting the agenda…