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Benchmarks & surveys
24 October 2017

ChannelsAgency review & pitchingIntegrated marketing

Benchmark on Customer experience transformation

WFA

WFA member benchmark. For additional details, please log in.

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Event reports
18 October 2017

Insight Forum Meeting Overview London October 2017

WFA

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Benchmarks & surveys
16 October 2017

Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

Benchmark on Ad pre-testing

WFA

WFA member benchmark. For additional details, please log in.

Read more about "Benchmark on Ad pre-testing"
Benchmarks & surveysReports & whitepapers
12 October 2017

Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

Survey on Global Ad Viewability & Ad Fraud levels

WFA, Ebiquity

WFA member benchmark. For additional details, please log in.

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Benchmarks & surveys
9 October 2017

Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

Survey on Global internal media structure & organisation

WFA

WFA member survey. For additional details, please log in.

Read more about "Survey on Global internal media structure & organisation"
Reports & whitepapers
8 October 2017

Food marketing

C-suite overview of M2K developments globally (2017)

WFA

Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest…
Read more about "C-suite overview of M2K developments globally (2017)"
Videos & webinars
4 October 2017

Ad fraud & verificationProgrammatic

Webinar: Reducing fraud in programmatic with ads.txt

WFA, IAB

Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

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Videos & webinars
3 October 2017

Agency evaluation & performance

Webinar: Agency evaluations

WFA, Decideware

In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and…
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News
26 September 2017

Former Unilever CMO to lead Australian association

WFA

John Broome is the new CEO of AANA Australia

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News
26 September 2017

Finnish association names new Managing Director

WFA

Riikka-Maria Lemminki is the new managing director of ML Finland

Read more about "Finnish association names new Managing Director"
News
26 September 2017

Kenyan marketers appoint new CEO

WFA

Joseph Karamoja is the new CEO of MSK Kenya

Read more about "Kenyan marketers appoint new CEO"
News
26 September 2017

Brazilians launch new strategy and identity under new president

WFA

ABA Brazil revamps strategy, names João Branco as new president

Read more about "Brazilians launch new strategy and identity under new president"