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  1.    WFA talks Better Marketing: Platform challenges
    Media governance

    WFA talks Better Marketing: Platform challenges

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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  2.    Webinar: Content in a connected world

    Webinar: Content in a connected world

    In this hyperconnected world, how we can make our proposal relevant?

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  3.    Data Processing Agreement for Advertisers (2018)
    Digital policyData collection & privacy

    Data Processing Agreement for Advertisers (2018)

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…

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  4.    Life after GDPR: what next for the advertising industry?
    Data collection & privacy

    Life after GDPR: what next for the advertising industry?

    Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.

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  5.    Data Processing Agreement template for advertisers launched
    Data collection & privacy

    Data Processing Agreement template for advertisers launched

    The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement…

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  6.    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
    Agency managementAgency remuneration & contracts

    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

    El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…

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  7.    Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Digital policyData collection & privacyData-driven marketing

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA member benchmark. For additional details, please log in.

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  8.    Survey on Influencer Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

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  9.    DGX meeting overview (June 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting overview (June 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

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  10.    Notes from the beach: the evolution of partnerships
    Agency management

    Notes from the beach: the evolution of partnerships

    No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and…

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  11.    Global Access to Nutrition Index 2018
    Food marketing

    Global Access to Nutrition Index 2018

     

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  12.    Taking the brand safety agenda forward
    Brand safetyBrand safetyData collection & privacy

    Taking the brand safety agenda forward

    WFA signs MoU on Online Advertising and Intellectual Property Rights

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