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Benchmarks & surveys
22 October 2018

Digital policyData & analyticsData-driven marketing

DGX benchmark on Facebook’s classification of 1st vs 3rd party

WFA

WFA member benchmark. For additional details, please log in.

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Reports & whitepapers
18 October 2018

Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure

Agency Fee Decision Tree, an easier way to choose the right fee model

trinity P3

The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…
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Guides & templates
16 October 2018

Digital policyMarketing to childrenData collection & privacy

6 tips to keep in mind when marketing to children online

WFA, SuperAwesome

This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit…
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Reports & whitepapers
16 October 2018

Digital policyMarketing to childrenData collection & privacyData-driven marketing

Digital Advertising to children under GDPR

WFA, SuperAwesome

Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…
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Benchmarks & surveys
12 October 2018

Agency managementAgency remuneration & contractsMarketing procurement

Benchmark on payment terms regulations for marketing products and services

WFA

WFA member benchmark. For additional details, please log in.

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Event reports
6 October 2018

ProgrammaticDigital policyMarketing technologyMarketing technologyData collection & privacyMarketing technology

DGX meeting overview (September 2018)

WFA

Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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Event reports
3 October 2018

ProgrammaticDigital policyData collection & privacy

DGX meeting overview (October 2018)

WFA

Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

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News
27 September 2018

Brand safetyBrand safety

Stakeholders including WFA develop voluntary code on disinformation

WFA

Industry stakeholders, including WFA, have drafted a self-regulatory code of practice that includes commitments to fight online…
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Event reports
26 September 2018

RAC - Meeting presentations – September 26, 2018

WFA

Member only meeting overview, please login to access.

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News
25 September 2018

WFA welcomes new global marketing code

WFA

WFA welcomes the launch of the new edition of the ICC Marketing Code, which raises consumer protection standards around the world…
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Opinions
25 September 2018

In the spotlight: SOZ Slovenia’s Mojca Briščik

WFA

Meet Mojca Briščik, Executive Director of SOZ

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News
25 September 2018

Advertiser associations meet in Lima

WFA

ANDA Peru hosts 2018 LATAM regional meeting

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