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PAG Meeting Overview (November 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.
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Digital policyData collection & privacy
Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Diversity & Inclusion
Webinar: Progressive gender portrayals in advertising
WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform…
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ProgrammaticInfluencersInfluencersMarketing procurement
Sourcing Forum Meeting - Amsterdam November 2018
Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018
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WFA names shortlist for Global Marketer of the Year 2018
Winner to be announced in January
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Organisation & structure
WFA recruits Caroline Pathy to support flagship CMO network
WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s…
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Marketing procurement
Recommendations for licensing fonts
Recommendations for licensing fonts
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Marketing procurement
Sourcing Forum Meeting Overview Singapore October 2018
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Data Transparency Advisory Board meeting materials October 2018