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Voice Commerce Research
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
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Brand reputation
WFA launches The State of Advertising report
Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
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Brand safetyBrand safety
Global Alliance for Responsible Media launches to address digital safety
Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
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Agency review & pitchingIntegrated marketing
Recommended global production/implementation agency
WFA member bechmark. For additional details, please log in.
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Marketing operations
Knowledge Spotlight: How to turn content into revenue
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency managementAgency remuneration & contractsMarketing procurement
Creative crowdsourcing platforms: top tips to contracting for procurement
This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…
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Marketing technologyMarketing procurementMarketing technologyMarketing technology
Benchmark: Category management - Stock images
This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…
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Agency remuneration & contractsMarketing procurement
Benchmark: Supply Chain Finance (SCF) solutions
This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…
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Agency managementOrganisation & structure
WFA Forum (May 2019, Japan)
Overview of the WFA Forum held on May 29th, 2019 in Tokyo
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Digital policyMarketing lawData collection & privacy
GDPR represents the beginning, not the end, of the data privacy journey
The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect…