Related content
-
Marketing procurement
The WFA Global Sourcing Board, 6 months on
It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…
-
Global Marketer of the Year shortlist profiled
The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.
-
Digital policySelf-regulationData collection & privacy
PAG Meeting Overview (November 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in…
-
In the spotlight: ABA Brazil’s Sandra Martinelli
Meet Sandra Martinelli, Executive President of the Brazilian Association of Advertisers…
-
Unstereotype Alliance launches in Turkey
Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone
-
Brand purpose
German report causes a buzz on purpose
OWM warns marketers that supporting a social purpose is essential for survival
-
Audience measurementMedia measurement
The UK launches cross-media measurement programme
ISBA puts Cross Media Research Group principles to the test
-
2019: the year of heightened brand accountability
Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.
-
Kenya appoints new CEO
Marketing Society of Kenya elects Edward Oswe
-
Media governance
Japan unveils declaration on digital advertising
JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…
-
America’s got talent, and the ANA is helping to recruit it
Latest campaign seeks to market careers in marketing to Generation Z
-
Nigeria showcases marketing excellence in West Africa
ADVAN forms global jury and speaker-line up of marketing leaders for awards show