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  1.    The Economic Costs of Keyword Blacklists for Online Publishers

    The Economic Costs of Keyword Blacklists for Online Publishers

    This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to…

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  2.    Webinar: In-housing Programmatic Media Success
    ProgrammaticMarketing operationsOrganisation & structure

    Webinar: In-housing Programmatic Media Success

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…

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  3.    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    Meet Holger Wilcks, CEO of Dansk Annoncørforening

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  4.    France sets standard for measuring marketing effectiveness

    France sets standard for measuring marketing effectiveness

    Union des marques launches platform for measuring marcomms effectiveness

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  5.    Colombia’s bid for self-regulation given the thumbs-up
    Self-regulation

    Colombia’s bid for self-regulation given the thumbs-up

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

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  6.    Norway exposes buzzwords that should buzz off

    Norway exposes buzzwords that should buzz off

    Norwegian marketers reveal the buzzwords that bombarded them in 2019

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  7.    Personalisation is U.S. marketing word of the year

    Personalisation is U.S. marketing word of the year

    Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and…

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  8.    Brazil mobilises marketers to transform organisational cultures

    Brazil mobilises marketers to transform organisational cultures

    ABA releases report to help advertising adapt to a world in flux

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  9.    Pakistan reflects on a great year and looks to the future

    Pakistan reflects on a great year and looks to the future

    Pakistan Advertisers Society holds Executive Council elections

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  10.    Corporate Sustainability Survey Report
    Brand reputationMarketing operationsData & analytics

    Corporate Sustainability Survey Report

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  11.    Benchmark: Measuring your agency creative effectiveness
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

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  12.    Benchmark: Digital asset retention policies
    Marketing procurement

    Benchmark: Digital asset retention policies

    This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for…

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