Related content
-
Philippine association elects new president
Read more about "Philippine association elects new president"Marvin Tiu Lim is the new president of PANA
-
Ad fraud & verificationMedia transparencySwiss advertisers advise on identifying real clicks
Read more about "Swiss advertisers advise on identifying real clicks"Association of Swiss Advertisers launches whitepaper on classifying ad impressions
-
Digital policyNorway wants to take you back to school
Read more about "Norway wants to take you back to school"ANFO launches certification in responsible marketing and data privacy
-
Consumers run the show at Japan’s advertising awards
Read more about "Consumers run the show at Japan’s advertising awards"Japan Advertisers Association holds its 58th JAA Awards
-
Integrated marketingOrganisation & structureMarketing effectivenessWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
-
Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technologyDriving brand value with emotional intelligence in content
Read more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
-
WFA strengthens Asia Leadership team
Read more about "WFA strengthens Asia Leadership team"Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia…
-
Marketing technologyMarketing technologyOrganisation & structureMarketing technologyBenchmark: Customer Data Platforms (CDP)
Read more about "Benchmark: Customer Data Platforms (CDP)"This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
-
South Africa and Unstereotype Alliance write a new chapter in the fight for equality
Read more about "South Africa and Unstereotype Alliance write a new chapter in the fight for equality"Marketing Association of South Africa launch the third Unstereotype Alliance national chapter
-
Digital policyData collection & privacyDGX meeting overview (February 2020)
Read more about "DGX meeting overview (February 2020)"Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.
-
Ad blockingBetter Ads Standard for short-form video announced
Read more about "Better Ads Standard for short-form video announced"The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and…
-
Agency remuneration & contractsMarketing procurementTransparency in global production
Read more about "Transparency in global production"Survey on global content production transparency.