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1. 
   Case studies

   14 May 2020

   Mastercard - Teeing off virtually

   WFA

   PGA TOUR juggernauts duke it out in golf sim

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2. 
   Case studies

   14 May 2020

   PepsiCo, Procter & Gamble - Banding together to protect local communities

   WFA

   P&G and PepsiCo join other brands in raising money for African American communities hit hardest by COVID

   Read more about "PepsiCo, Procter & Gamble - Banding together to protect local communities"
3. 
   Case studies

   14 May 2020

   McDonald's, IKEA, Disney - Spilling the beans (and Swedish meatballs)

   WFA

   Brands leaks the recipes behind their iconic snacks

   Read more about "McDonald's, IKEA, Disney - Spilling the beans (and Swedish meatballs)"
4. 
   Benchmarks & surveys

   13 May 2020
   Agency remuneration & contractsMarketing procurement

   Benchmark: Calculation methods for social media savings

   WFA

   This member benchmark examines calculation methods for social media savings.

   Read more about "Benchmark: Calculation methods for social media savings"
5. 
   Case studies

   13 May 2020

   KFC - Fun twists on the Colonel's classics

   WFA

   KFC urges customers to get creative with their food

   Read more about "KFC - Fun twists on the Colonel's classics"
6. 
   Case studies

   13 May 2020

   Orange - Ads to say "hi" to granddad

   WFA

   Orange donates airtime to let family members communicate with elderly relatives

   Read more about "Orange - Ads to say "hi" to granddad"
7. 
   Videos & webinars

   13 May 2020
   Digital policyMarketing law

   Webinar+: TikTok’s approach to privacy and security

   WFA

   A Q&A session with TikTok about privacy, security and brand safety on their platform.

   Read more about "Webinar+: TikTok’s approach to privacy and security"
8. 
   Benchmarks & surveys

   13 May 2020
   Agency remuneration & contractsMarketing operationsOrganisation & structure

   Survey: Covid-19 global response (April 2020)

   WFA

   The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…

   Read more about "Survey: Covid-19 global response (April 2020)"
9. 
   Case studies

   13 May 2020

   Airbnb makes good on its word to support former employees

   WFA

   Travel platform launches talent directory for those laid off due to COVID-19

   Read more about "Airbnb makes good on its word to support former employees"
10. 
    Press releasesBenchmarks & surveys

    13 May 2020
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    WFA

    Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"
11. 
    Benchmarks & surveys

    12 May 2020
    Marketing operationsOrganisation & structure

    Global Marketing Operations 2020

    WFA, Flock

    This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.

    Read more about "Global Marketing Operations 2020"
12. 
    Event reports

    12 May 2020
    Agency managementAgency review & pitchingMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (May 2020)

    WFA

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

    Read more about "Sourcing Forum meeting overview (May 2020)"