Posts about WFA

Related content

1. 
   Reports & whitepapers

   1 January 2017
   Value of advertising

   The Value of Advertising (2017)

   WFA, Deloitte

   The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

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2. 
   Guides & templates

   10 May 2016
   Self-regulationMarketing to childrenData collection & privacy

   Implementation Guide for Marketing Communications to Children Commitment

   WFA, The Consumer Goods Forum

   Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

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3. 
   Reports & whitepapers

   14 March 2015
   Ad blockingBrand purposeBrand reputationConsumer insight

   7 Deadly Sins of Marketing

   WFA, Karmarama, We Are Social

    New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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4. 
   Guides & templatesReports & whitepapers

   9 January 2008
   Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

   WFA Media Charter (2008)

   WFA

   This charter has been developed by the Media Committee of the WFA.

   Its aim is to state the advertisers’ principles and…
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