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Organisation & structure
WFA refreshes Asia Advisory Board
We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…
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Three new colleagues join WFA team
Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.
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WFA welcomes new team members
Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…
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WFA Annual Report 2022
An overview of WFA’s key projects and initiatives from 2022
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Brand purposeBrand reputation
An unlikely destination
WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Digital policyMarketing procurement
Webinar: WFA in 2020 - What’s now, what’s next
The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…
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ChannelsBrand purposeBrand reputation
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Brand purposeBrand reputation
Putting People First: 10 years of WFA's Project Reconnect
10 years of learnings from running Project Reconnect
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Diversity & InclusionBrand purpose
A guide to progressive gender portrayals in advertising
At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Ad fraud & verificationBrand safetyAd blockingBrand safety
Coalition for Better Ads: Feb 2018 State of play
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
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Brand purposeBrand reputation
Project Reconnect masterdeck 2019
Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…