Related content
-
Marketing procurementSpotlight: Current trends in global content production
Read more about "Spotlight: Current trends in global content production"With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content…
-
Integrated marketingDigital transformationMarketing operationsMedia transformationWFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
-
Brand purposeBrand reputationMarketing operationsOrganisation & structureWFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
Read more about "WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future"Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
-
Remote Martech workshop: Modern ways to discover consumer insights using available public data
Read more about "Remote Martech workshop: Modern ways to discover consumer insights using available public data"A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The…
-
Brand purposeBrand reputationMarketing operationsOrganisation & structureWFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
Read more about "WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change"Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
-
Diversity & InclusionWFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
Read more about "WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth"WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
-
WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
Read more about "WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer"The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
-
Marketing operationsOrganisation & structureWFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
Read more about "WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?"Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
-
CreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technologyWFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Read more about "WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth"Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
-
Media measurementAn update on the advertisers’ approach to cross-media measurement
Read more about "An update on the advertisers’ approach to cross-media measurement"Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
-
Media measurementSpotlight: Reach Curves Gone Rogue
Read more about "Spotlight: Reach Curves Gone Rogue"A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
-
Brand purposeWFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Read more about "WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé"WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers…