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Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
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CreativityBrand purposeBrand reputationWFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Read more about "WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo"In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
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Spotlight: Sustainable Marketing 2030
Read more about "Spotlight: Sustainable Marketing 2030"In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…
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Spotlight: Reframing your Brand’s Value Proposition when the world changes around you
Read more about "Spotlight: Reframing your Brand’s Value Proposition when the world changes around you"Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer…
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Marketing procurementBenchmark: Recommended events agencies in MEA region
Read more about "Benchmark: Recommended events agencies in MEA region"WFA member benchmark on recommended events agencies in MEA region
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Spotlight: Navigating global media demand and pricing trends –2023 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends –2023 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…
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Integrated marketingDigital transformationMarketing operationsMedia transformationWFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
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Consumer insightSpotlight: Embracing the messiness of culture
Read more about "Spotlight: Embracing the messiness of culture"Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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Spotlight: Media Contract Guidance Webinar – Focus on China
Read more about "Spotlight: Media Contract Guidance Webinar – Focus on China"How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…
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Spotlight: The Sourcing Board presents ‘Our Journey Forward’
Read more about "Spotlight: The Sourcing Board presents ‘Our Journey Forward’"3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…
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Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
Read more about "Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions"A webinar with BVA BDRC Asia on Customer Effort analysis
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Spotlight: Optimising your Influencer spend and learnings from across APAC
Read more about "Spotlight: Optimising your Influencer spend and learnings from across APAC"Embarking on an influencer strategy? Get insights into the best practices and how to contract your engagement.