Posts about Sourcing Forum

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1. 
   Benchmarks & surveys

   11 March 2022
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Benchmark: Media Agency Fee Risk & Reward Models

   WFA

   WFA member benchmark on Media Agency Fee Risk & Reward Models

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2. 
   Event reports

   3 March 2022

   Sourcing Forum meeting overview (February 2022)

   WFA

   Overview of the Sourcing Forum held remotely on Feb 23, 2022.

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3. 
   Videos & webinars

   24 February 2022

   Spotlight: 2022 Global Production Trends

   WFA

   Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…

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4. 
   Videos & webinars

   23 February 2022
   Agency management

   Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

   WFA

   Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…

   Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."
5. 
   Benchmarks & surveys

   22 February 2022

   Benchmark: Definition, target setting and tracking of savings

   WFA

   This WFA member benchmark examined how clients define, set targets and track savings

   Read more about "Benchmark: Definition, target setting and tracking of savings"
6. 
   Benchmarks & surveys

   22 February 2022

   Benchmark: Global Category Management – Experiential & Events

   WFA

   This WFA member benchmark examined the category management of Experiential & Events.

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7. 
   News

   21 February 2022
   Marketing procurement

   WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum

   WFA

   Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…

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8. 
   Benchmarks & surveys

   2 February 2022
   Agency remuneration & contracts

   Benchmark: Marketing spend tail end management

   WFA

   This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…

   Read more about "Benchmark: Marketing spend tail end management"
9. 
   Benchmarks & surveys

   2 February 2022

   Benchmark: Tech & tools in marketing procurement

   WFA

   This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their…

   Read more about "Benchmark: Tech & tools in marketing procurement"
10. 
    Event reports

    27 January 2022

    Sourcing Forum meeting overview (January 2021)

    WFA

    Overview of the Sourcing Forum held remotely on Jan 21, 2022.

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11. 
    15 December 2021

    Sourcing Forum meeting overview (December 2021)

    WFA

    Overview of the Sourcing Forum held remotely on Dec 9, 2021.

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12. 
    Event reports

    14 December 2021

    Sourcing Forum meeting overview (December 2021)

    WFA

    Overview of the Sourcing Forum held remotely on Dec 2, 2021.

    Read more about "Sourcing Forum meeting overview (December 2021)"