Posts about Sourcing Forum

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1. 
   Event reports

   29 April 2023
   Marketing procurement

   Sourcing Forum meeting (April 2023)

   WFA

   Overview of the Sourcing Forum held in-person in Istanbul as part of Global Marketer Week, 26^th April 2023

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2. 
   Benchmarks & surveys

   5 April 2023
   Marketing procurement

   Benchmark: best practices for negotiations with your CRM agency(s)

   WFA

   WFA member benchmark on best practices for negotiations with your CRM agency(s).

   Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"
3. 
   Videos & webinars

   31 March 2023
   Marketing procurement

   Spotlight: Stronger relationships produce stronger results - the proof

   WFA

   Does the strength of relationship between marketer and agency correlate with effective work?

   Read more about "Spotlight: Stronger relationships produce stronger results - the proof"
4. 
   Benchmarks & surveys

   31 March 2023
   Marketing procurement

   Benchmark: marketing budget planning software

   WFA

   WFA member benchmark on marketing budget planning software.

   Read more about "Benchmark: marketing budget planning software"
5. 
   Benchmarks & surveys

   31 March 2023
   Marketing procurement

   Benchmark: supplier performance management software

   WFA

   WFA member benchmark on supplier performance management software.

   Read more about "Benchmark: supplier performance management software"
6. 
   Event reports

   30 March 2023
   Marketing procurement

   Sourcing Forum meeting overview (March 2023)

   WFA

   Overview of the Sourcing Forum held remotely on 22^nd March 2023.

   Read more about "Sourcing Forum meeting overview (March 2023)"
7. 
   Event reports

   15 March 2023
   Marketing procurement

   Sourcing Forum meeting overview (February 2023)

   WFA

   Overview of the Sourcing Forum held remotely on 22^nd February 2023.

   Read more about "Sourcing Forum meeting overview (February 2023)"
8. 
   Benchmarks & surveys

   24 February 2023
   Agency managementMarketing procurement

   Benchmark: Cascading sustainability commitments to agencies

   WFA

   This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

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9. 
   Benchmarks & surveys

   21 February 2023
   Marketing procurement

   Benchmark: Global Category Management – Artwork, pre-press & print

   WFA

   This WFA member benchmark examined the category management of artwork, pre-press & print.

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10. 
    Event reports

    10 February 2023
    Marketing procurement

    Sourcing Forum meeting overview (January 2023)

    WFA

    Overview of the Sourcing Forum held remotely on 25^th January, 2023.

    Read more about "Sourcing Forum meeting overview (January 2023)"
11. 
    Benchmarks & surveys

    24 January 2023
    Marketing procurement

    Benchmark: Negotiating paid search deals

    WFA

    This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

    Read more about "Benchmark: Negotiating paid search deals"
12. 
    Videos & webinars

    19 January 2023
    Marketing procurement

    Spotlight: Global Agency Remuneration Trends

    WFA

    It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…

    Read more about "Spotlight: Global Agency Remuneration Trends"