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Marketing procurement
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This member benchmark examines the usage of e-invoicing solutions.
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Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement
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This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.
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Agency evaluation & performance
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Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…
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Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…