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Marketing procurementSourcing Forum meeting overview (February 2021)
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Read more about "Spotlight: Managing your sponsorship initiatives post-pandemic"What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their…
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Marketing procurementDefining world-class standards for marketing procurement
Read more about "Defining world-class standards for marketing procurement"To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…
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Marketing procurementBenchmark: Global Category Management - Public Relations
Read more about "Benchmark: Global Category Management - Public Relations"Member benchmark on category management of public relations (brand PR / consumer facing)
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Marketing procurementSourcing Forum meeting overview (December 2020)
Read more about "Sourcing Forum meeting overview (December 2020)"Overview of the Sourcing Forum held remotely on December 2, 2020
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WFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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Agency managementAgency remuneration & contractsMarketing procurementSpotlight: The impact of the pandemic on the agency business
Read more about "Spotlight: The impact of the pandemic on the agency business"Structures, financial and predictions – what WFA members should watch out for.
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Marketing procurementBenchmark: Savings targets & definitions, tactical marketing procurement & PO approval
Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.