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GamingMarketing effectivenessVideo gaming goes mainstream in APAC
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Ad fraud & verificationBrand safetyMedia governanceBrand safetyWFA and strategic partner Digital Decisions release Digital Media Benchmark
Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
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WFA announces plans to launch the Polish Advertisers Association
Read more about "WFA announces plans to launch the Polish Advertisers Association"Polish Advertisers Association aims to launch by end of 2020
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WFA launches the Voice Coalition at Cannes Lions
Read more about "WFA launches the Voice Coalition at Cannes Lions"Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
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Brand reputationWFA launches The State of Advertising report
Read more about "WFA launches The State of Advertising report"Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
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Brand safetyBrand safetyGlobal Alliance for Responsible Media launches to address digital safety
Read more about "Global Alliance for Responsible Media launches to address digital safety"Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
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Marketing procurementWFA launches Global Sourcing Board
Read more about "WFA launches Global Sourcing Board"Goal is to revolutionalise the practice and perception of marketing procurement
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WFA statement on the "Christchurch Call to Action" in Paris
Read more about "WFA statement on the "Christchurch Call to Action" in Paris"Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May…
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WFA Global Marketer Week 2020 goes to Singapore
Read more about "WFA Global Marketer Week 2020 goes to Singapore"Fifth visit to APAC in a decade reflecting the region’s importance for brand growth
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WFA President’s Awards honour marketing leadership initiatives
Read more about "WFA President’s Awards honour marketing leadership initiatives"Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding…
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WFA urges brands to hold platforms to account
Read more about "WFA urges brands to hold platforms to account"WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and…
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Marketing and Policy teams need to work more closely together, shows new WFA research
Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today