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Opinions
30 June 2017

All change at Cannes

WFA

Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…
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Opinions
2 June 2017

Media governance

Change media management

Ranji David

Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…
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Opinions
11 April 2017

Agency management

How does your agency rate your brief?

Rob Dreblow

One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their…
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Opinions
13 March 2017

Digital policyAd blocking

Trying to fix the online ad experience

WFA

Internet users rarely agree on anything. Except maybe one thing.

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Opinions
8 March 2017

9 rules on how to approach marketing innovation

WFA

The first CMOFORUM of the year kicked off in Singapore in February.

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OpinionsEvent reports
7 March 2017

Digital policy

4 key trends from Mobile World Congress 2017

WFA

Mobile World Congress is big. Surprisingly big.

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Opinions
24 January 2017

WFA President predicts the year ahead for marketing

WFA

What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward…
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Opinions
1 January 2017

Digital Governance Exchange: 2016 Year in Review

WFA

In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was…
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Opinions
1 January 2017

Alcohol marketing

Alcohol Marketing: 2016 Year in Review

WFA

There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…
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Opinions
1 January 2017

Policy Action Group: 2016 Year in Review

WFA

Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks…
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Opinions
1 January 2017

Responsible Advertising and Children Programme: 2016 Year in Review

WFA

RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The…
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Opinions
1 January 2017

Insight Forum: 2016 Year in Review

WFA

The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable…
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